Vision:
The vision of the department is to produce well-qualified media practitioners, researchers, and professional communicators, so as to meet the needs of the public and private sectors, locally and regionally.

Mission:
The mission of the department is to provide students with the knowledge and skills necessary to practice media and communication in a professional manner, based on Arab and Islamic culture and human heritage.

Goals:
The goals of the department are as follows:

     1. Equip students with the knowledge and skills that will enable them to work in the fields of media and communication. 
     2. Train students to practice media and communication effectively, as an ongoing and evolving profession. 
     3. Introduce students to job opportunities in various media and communication sectors and prepare them to succeed in recruitment processes. 
     4. Meet the needs of the local and regional labor market for qualified people in the fields of media and communication. 
     5. Conduct advisory studies that contribute to media development, locally and regionally. 
     6. Conduct scholarly research in the fields of media and communication. 
     7. Educate society on the role, functions and impact of the media.